You’ve seen it on the news… you’ve read about it in magazines…
People who have used it not only love it but are buying it again and again and again… racking up huge repeat sales at the cosmetic counters of high-end department stores. The cosmetic industry hasn’t been this excited about the debut of a new wrinkle cream since the introduction of that “Better Than Botox®*?” “stretch mark cream turned anti-wrinkle phenomenon” StriVectin-SD. So what in the world is all the excitement about?
The new “wonder” potion is called Idebenol (pronounced e-deb-in-all), from prestige skin cream developer Sövage Dermatologic Laboratories. But why are cosmetic “insiders” betting that Idebenol will not only make you look years younger but will breathe new life into a maturing (some would say “stagnant”) cosmetic industry? Well, it’s surely not Idebenol’s less-than-spectacular (some would say rather plain) pale green and white packaging. Nor is it the fact that Idebenol touts itself as a “Facial Anti-Oxidant.” Let’s be real; anti-oxidants are nothing new. So why is everyone so excited? Click on "The Brand" to find out!